CLEP Marketing

Answer: C - To develop an effective product-positioning strategy that can be implemented successfully, it must include the following except supply chain analysis. A product-positioning strategy must investigate a company’s resources as well as the external environment’s readiness for the positioning of brands and products. An internal analysis illuminates financial and human resources capabilities to implement the strategy, while a competitor analysis examines products against which the company’s desired ones are to be positioned. Customer and market analysis examine the readiness of consumers to respond to the positioning strategy.