CLEP Marketing

Answer: C - The following are key drivers of e-commerce except cultural adaptation to print advertising. For e-commerce to become a viable venue for marketing communications and promotions, a region or country must have the technological capacity through advancement in telecommunications infrastructure. Also, governmental support and legislation of e-commerce interactions are necessary drivers for its increased use. For organizations to reach consumers in an e-commerce relationship, the consumers and companies must possess the necessary IT skills and have access to training and education. Finally, for e-commerce to flourish, people must be able to purchase products through the overall wealth of the country.