CLEP Marketing

Answer: D - A non-profit organization divides its potential donors in a metropolitan area according to lifestyle in what is termed psychographic segmentation. Psychographic segmentation is based on how well marketers know their intended donors. For instance, if a city is known to welcome many young families every year, it is likely that these families would be interested in charities benefitting women and children. These enduring or stable qualities of potential donors and their lifestyle choices are of interest to non-profit organizations. Similarly, public servants and private employees may have different views on the type of charities they will support in their city.