CLEP Marketing

Answer: C - LearnTech Software is evaluating a new integrated assessment system that allows classrooms to provide instant feedback to teachers. In its evaluation of whether the product adds to current offerings and would benefit customers, it is at the introductory phase of the product life cycle. In this phase, the product is evaluated for its added and complementary value in a company’s inventory of offerings. The product makes little or no money at this stage, and its promotion to customers is often done for evaluation purposes.