CLEP Marketing

Answer: E - When conducting channel design decisions, companies must go through the following processes except conducting market demographics analysis. Channel design decision making initially requires a thorough analysis of consumer service needs. Following this understanding of what consumers need, channel objects are set that are most favorable to the company’s logistics. Once those channel objectives are set, realistic constraints are also examined so that channel designs are assessed. Channels are then identified and evaluated for meeting both the consumers’ needs and the organization’s capabilities.