CLEP Marketing

Category - B2B

The business market is _____________ than the consumer market.
  1. Significantly larger
  2. Significantly smaller
  3. Approximately equivalent
  4. Marginally smaller
Answer: A - The business market is significantly larger than the consumer market. A single business can purchase hundreds of thousands if not millions of dollars’ worth of goods and services every year. Similar to governments as customers, businesses offer large contracts and significant order sizes that translate to steady profits. Unlike consumer markets, a business market operates through business-to-business advertisement and bidding processes, which are complex and detailed, given that businesses demand a great deal of technical information.
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