CLEP Marketing

Answer: E - Technology assessment allows an organization to foresee the effects of new technologies on operations. This assessment specifically looks at the impact of new products, not only on the company’s operations, but also on other business firms and the larger society. Part of a technology assessment is to weight the benefits of adopting a new system (such as new financial accounting software) against the cost in employee training and overall efficiency. Many companies that do not assess their current technological capabilities risk falling behind in adopting the latest advances.