CLEP Marketing

Answer: D - McRibb’s is a small restaurant that also caters lunches for downtown business establishments. The company deals with 31 suppliers and has approximately 120 catering customers. Together, the company, its suppliers, and its clients form a marketing channel. A marketing channel is also called a distribution channel. It is composed of mutually dependent organizations from the manufacturing or producing origin to the consumer. Marketing channels represent the “place” in an organization’s marketing mix.