Minute Fitness Inc. has directed its marketing efforts towards middle-aged mothers, a large segment of its target population, as focus groups have shown their interest in short exercise regimens. This type of approach can be called the ____________.
Explanation
Answer: A - Minute Fitness Inc. has directed its marketing efforts towards middle-aged mothers, a large segment of its target population, as focus groups have shown their interest in short exercise regimens. This type of approach can be called the majority fallacy. Many marketers commit a logical fallacy when they equate the largest segment of a target population with the highest profit. However, sometimes a smaller segment can purchase goods and services that return greater profits. Also, there is greater competition for the largest segment, which could lead to lower profits.
