CLEP Marketing

Category - Non-profits

A local teachers group donates to their town’s YMCA, and individual teachers also donate to their favorite charities. The likelihood that each donation will be specific to cause is a(n) ________ variable.
  1. Integrative
  2. Static
  3. Divestment
  4. Undecided
  5. Dynamic
Explanation
Answer: E - A local teacher’s group donates to their town’s YMCA, and individual teachers also donate to their favorite charities. The likelihood that each donation will be specific to cause is a dynamic variable. Dynamic variables are variables that differ for a single donor from one cause to another. Thus, a teacher in the teachers group may donate to the YMCA and also donate to the local hospital. Dynamic variables of donors include their use of a product, their knowledge of a charity, and brand loyalty. All of these variables, unlike ones such as gender or age, are changeable and depend on the circumstances and level of knowledge of the donor.
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