CLEP Marketing

Answer: E - NBC uses circus animals in its early promotions of the Olympics games. The use of humor in advertising to attract the viewers’ attention and create a liking of sponsored products is an example of emotional appeals in advertising. Advertisers use emotional appeals such as humor to draw the attention of viewers. It is for this reason that comedians are often used, as they create likability and belief in the sponsored product, service, or message. An emotional appeal is less concerned with a product’s specifications and characteristics.