Ever since companies have been pressured to be more ethical in their marketing of products, some have organized their activities from the consumer’s point of view, which is referred to as
Explanation
Answer: C - Ever since companies have been pressured to be more ethical in their marketing of products, some have organized their activities from the consumer’s point of view, which is referred to as customer-oriented marketing. Customer-oriented marketing takes into account the needs, wants, and perceptions of the customer. Instead of focusing on the product’s attributes exclusively, marketers focus on the needs and wants of the customer. For example, some customers may be interested in environmentally responsible products, and marketers would aim to promote their products to address those interests.
