Practice Quiz

CLEP Marketing

Category - Communications

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The function of marketing communications is exemplified by the following four fundamental decisions:
  1. Behavior change, targeting, evaluation, budgeting
  2. Segmentation, evaluation, budgeting, objective creation
  3. Segmentation, behavior change, objective creation, budgeting
  4. Targeting, positioning, objective creation, budgeting
  5. Behavior change, positioning, objective creation, budgeting
Explanation
Answer: D - The function of marketing communications is exemplified by the following four fundamental decisions: targeting, positioning, objective creation, and budgeting. Targeting is central to making certain that the marketing message is tailored to the customers’ needs and wants. Positioning is the creation of a brand image or identity that the customer recognizes and remembers. Finally, setting an objective for the marketing communications process and remaining within budget are important parts of the decisions to be made.
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