CLEP Marketing

Category - Environment

Marketing intermediaries include the following except
  1. Resellers
  2. Physical distribution companies
  3. Suppliers
  4. Marketing services firms
  5. Financial intermediaries
Explanation
Answer: C - Marketing intermediaries include the following except suppliers. Marketing intermediaries are entities that aid in the promotion, selling, and distribution of goods to final buyers. In other words, they facilitate interactions between products and manufacturers and the buyers, such as retailers or direct costumers. For example, financial intermediaries, such as banks and credit unions, facilitate the exchange of funds as goods are transported to the buyers. Similarly, physical distribution companies and marketing services firms provide services that facilitate the movement and promotion of goods from producers to buyers.
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