Practice Quiz

CLEP Marketing

Category - Ethics

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When a company aims to create customer satisfaction and future societal well-being, it is engaging in
  1. Entrepreneurial marketing
  2. Formulated marketing
  3. Relationship marketing
  4. Public health marketing
  5. Societal marketing
Explanation
Answer: E - When a company aims to create customer satisfaction and future societal well-being, it is engaging in societal marketing. Societal marketing is a long-term strategy that promotes both a society’s well-being and a company’s organizational goals. Societal marketing can be considered responsible corporate functioning.
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