Practice Quiz

CLEP Marketing

Category - Concepts

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After extensive lobbying by animal rights groups, a cleaning products company stops using animal testing, which is then used in its marketing campaigns as an example of ____________.
  1. Animal rights marketing
  2. Societal marketing
  3. Ethical marketing
  4. Responsible marketing
  5. Logical marketing
Explanation
Answer: B - After extensive lobbying by animal rights groups, a cleaning products company stops using animal testing, which is then used in its marketing campaigns as an example of societal marketing. The societal marketing concept is used by companies to make marketing decisions based not only on the company’s functioning but society’s long-term well-being.
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