CLEP Marketing

Category - Product Management

Kiehl’s is a high-scale beauty product retailer known for its narrow line of skin and hair products, which makes it a __________ store.
  1. Department
  2. Seasonal
  3. Convenience
  4. Specialty
  5. Wholesale
Explanation
Answer: D -Kiehl’s is a high-scale beauty product retailer known for its narrow line of skin and hair products, which makes it a specialty store. Specialty stores often carry narrow lines of products, but they offer deep and varied choices within these lines. Products in specialty stores such as Kiehl’s are also often high scale, which means that consumers pay a premium price for the quality. Some specialty stores offer a limited number of their products in larger venues, such as department stores.
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