CLEP Marketing

Answer: B - In a survey of college students, students expected much higher satisfaction from Apple products than Microsoft ones in what is termed willingness to spend. Customers purchase products or express an inclination for a purchase based on the satisfaction they will receive from it. Willingness to spend relies on the customer’s ability to pay for the product, as well as psychosocial influences that may exist. In this example, college students are likely to enjoy Apple products based on how satisfied they will be, along with how many of their peers enjoy those products.