CLEP Marketing

Answer: D - Recent problems with the Susan G Komen organization for the promotion of breast cancer research and treatment have led to funding issues for the management. The result of these problems has been a more negative impression of the organization’s name and image in the media, which is a reflection of an issue with branding. Scandals and other publicized problems affect a non-profit organization’s image and reputation in the public sphere. Issues with image and reputation reflect poorly on an organization’s branding and may lead to reduced funding from individuals and group sources. Many organizations change their branding (e.g., logo, name) to leave behind the negative association between the problems and their image.