CLEP Marketing

Answer: C - Domain names have emerged as powerful tools in branding strategies. To be effective, a domain name must fulfill the following except undermine branding. Domain names must build traffic and direct customer keyword searches to a website. They must also anticipate consumer behaviors from the types of searches or questions they enter into search engines. Similarly, a domain name must anticipate a consumer’s confusion or misspelling of a domain name. Effective domain names stress simplicity and are memorable. Finally, domain names must reinforce the organization’s branding.