CLEP Marketing

Answer: A - Fernbrook Company limits itself to producing and packaging distilled water for use in medical and scientific research establishments. Marketing this product to a single segment of the distilled water market is a concentrated target strategy. This type of strategy is used when an organization targets a single segment of its target population, using one marketing mix. A distinct advantage of a concentrated target strategy is that it allows a company to specialize in promoting to a single segment and concentrating its energy and expertise to maximize its profit returns.