An efficient information system will limit data entry to a single instance, preferably through an automated entry such as a digital price scan, to reduce the likelihood of
Explanation
Answer: B - An efficient information system will limit data entry to a single instance, preferably through an automated entry such as a digital price scan, to reduce the likelihood of human error. Human error is a significant cause of incorrect information entered in databases. This is especially the case when individuals must enter information manually into forms, which are then typed into database software. Every level of human entry introduces error in the data gathering process. To reduce the likelihood of human error, a marketing information system will limit data entry to a single input instance, preferably done electronically and not through an individual.
