Corporations with a significant online presence, such as large retailers, must examine the effectiveness of their online presence periodically. The following are ways to establish customer brand equity through online presence except
Explanation
Answer: A - Corporations with a significant online presence, such as large retailers, must examine the effectiveness of their online presence periodically. The following are ways to establish customer brand equity through online presence except devising face-to-face focus groups. Marketing applications in e-commerce follow similar routes as traditional marketing venues. Therefore, to establish customer brand equity through an online presence will necessitate establishing the right online brand identity and extracting the right responses from customers. Additionally, marketers have to create a suitable brand image and meaning and forge customer brand relationships based on them. However, conducting face-to-face focus groups is replaced by online methods, such as sending surveys to customers through e-mails or through the online interface.
