A deep understanding of a country’s customs and traditions, otherwise known as ___________, requires more than raw data and is essential for global marketing.
Explanation
Answer: D - A deep understanding of a country’s customs and traditions, otherwise known as culture, requires more than raw data and is essential for international marketing. A cultural analysis is an important component of an international marketing plan. Some countries, such as Saudi Arabia, are conservative, and there are clear gender-distinction customs. Companies promoting their products in a conservative country would understand the importance of modesty in promotional advertising. Consumers in a country are more likely to purchase products if the advertising reflects an understanding of their customs and culture.
