CLEP Marketing

Answer: A - Companies with multiple brands in a single website must offer detailed information on each brand, which risks content fatigue among visitors. Companies with house of brands orientation advertise their different brands on a single website. Since each brand has a set of products and services and all their necessary information, there is a risk of content fatigue from the sheer volume. Content fatigue risks reducing subsequent customer site visits, as customers become overwhelmed and may not find the information they need.