CLEP Marketing

Answer: D - E-commerce marketers have developed keyword searches into an online industry through Search Engine Optimization methods in content development. Search Engine Optimization (SEO) has led to an increase in web content development and spending. This content is central to organizations’ online branding and promotion efforts. SEO has also increased the effectiveness of marketing communications and promotion strategies. When organizations optimize keyword searchers, customers are more likely to find what they are looking for and are more likely to visit their websites.