CLEP Marketing

Answer: D - A car manufacturer researchers the market-environment forces for its newest car in a process referred to as environmental scanning. Environmental scanning allows information about the six forces of the market environment: competitive, economic, political, legal and regulatory, technological, and sociocultural. The scanning process involves gaining information from secondary sources; namely, trade, government, and business publications. Environmental scanning gives organizations a competitive edge through a thorough discovery of current trends and the prediction of future ones.