CLEP Marketing

Answer: B - Stakeholders are all individuals and groups that have a meaningful interest in the work of a non-profit organization. These individuals and groups are usually donors, government agencies, clients, employees, volunteers, and other collaborating organizations. Stakeholders vary in the degree to which they influence the strategies and the vision of a non-profit organization. For instance, donors may decide how funds they give are spent by the organization. Marketing strategies adopted by non-profit organizations depend on the stakeholder to whom they are directed.