CLEP Marketing

Answer: A - Nikon introduces its new affordable point-and-shoot camera to a test market to gauge its viability before rolling it across the state. A test market in marketing is a demographic group or geographic area whereby a product or a service is introduced. The goal of a test market is to gauge the viability of a product or service before it is rolled out to a mass market. A test market must duplicate the mass market in promotions and roll out in order to make accurate assessments of reception and acceptance of a product or service.