Organizations in different industries and of varying sizes participate in marketing channels, which move products from the manufacturer to the final consumer. This participation includes wholesalers, distributors, and retailers, who are also referred to as _________.
Explanation
Answer: B - Organizations in different industries and of varying sizes participate in marketing channels, which move products from the manufacturer to the final consumer. This participation includes wholesalers, distributors, and retailers, who are also referred to as channel members. Channel members are also called intermediaries or middlemen. These members facilitate the smooth movement of products through the channels connecting sellers to buyers. Together, these channel members form a continuous supply chain that allows consumers to have products available.
