CLEP Marketing

Answer: B - Customers are much more likely to purchase a winter tire at the beginning of the winter season than in the middle of that season. Situational influences on purchasing decisions include time, location, and circumstances. In this example, customers will make provisionary purchases of winter tires to prepare themselves for the difficult weather of the season. They will do this at the beginning of the season to get the most value out of the tires for the duration. Situational influences are powerful motivators to make purchasing decisions, and marketers often match marketing campaigns to them.