The Heart Association of Greater Michigan hires a marketing firm to conduct external analysis by researching the demographic information of potential donors, which is also referred to as
Explanation
Answer: A - The Heart Association of Greater Michigan hires a marketing firm to conduct external analysis by researching the demographic information of potential donors, which is also referred to as enduring variables. Enduring variables are constant donor and constituent qualities, such as demographic information. These qualities are essential for non-profit organizations, as they determine a population’s interests, attitudes, and economic ability to donate. For instance, middle and older adults are more likely to donate to heart disease associations, as they are often familiar with the risks and may know people who have developed cardiovascular problems.
