CLEP Marketing

Answer: B - A large grocery chain supplier uses all available outlets for distributing fresh fruits and vegetables to hundreds of grocery stores through intensive distribution. Intensive distribution is used by suppliers and companies to distribute convenience products with high replacement rates, such as fresh produce. To meet the demands of customers for these products, especially if sold in chain stores, intensive distribution through all available venues allows the products to be replaced. For consumers, this promises convenience and the ready availability of their desired products.