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CLEP Marketing

Category - Segmentation

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Marketers are interested in the overall wealth of individuals in a group or demographic that is accumulated as the following except

Credit
Cash
Securities
Savings
Real estate

Explanation

Answer: A - Marketers are interested in the overall wealth of individuals in a group or demographic that is accumulated as the following except credit. Marketers relate overall wealth with the buying power of individuals, which affects product pricing and availability.

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