CLEP Marketing

Category - Segmentation

According to marketers, the following three segmentation variables are usually related and are combined as a measure of social class:
  1. Gender, Marital status, Occupation
  2. Education, Occupation, Income
  3. Marital status, Occupation, Ethnicity
  4. Ethnicity, Occupation, Income
  5. Occupation, Income, Marital status
Explanation
Answer: B - According to marketers, the following three segmentation variables are usually related and are combined as a measure of social class: education, occupation, income. The most well-known social class in popular culture is the middle class. This class is known to have some college education, is employed in fairly well-paid blue-collar or white-collar jobs, and has a middle-income range. Social class is an important and convenient measure for marketing research purposes and is often related to a number of consumer behaviors.
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