Practice Quiz

CLEP Marketing

Category - Product Management

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Owen’s Fresh is a specialty food market supplier catering fruits and vegetables to gathering venues. Owen’s will require a direct marketing channel for _________ to avoid delays and unexpected circumstances.
  1. Decline-stage products
  2. Discounted products
  3. Organic products
  4. Perishable products
  5. Restricted products
Explanation
Answer: D - Owen’s Fresh is a specialty food market supplier catering fruits and vegetables to gathering venues. Owen’s will require a direct marketing channel for perishable products to avoid delays and unexpected circumstances. These types of products are vulnerable to delays and excessive handling, which is why they need direct marketing channels.
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