A recent marketing research survey in Los Angeles County found that the Latino population had different sub-segments, including Cuban, Venezuelan, Mexican, and Puerto Rican groups. What is the implication for marketers?
Explanation
Answer: D - A recent marketing research survey in Los Angeles County found that the Latino population had different sub-segments, including Cuban, Venezuelan, Mexican, and Puerto Rican groups. What is the implication for marketers? Different advertising approaches may be needed for each sub-segment. While marketers aim to identify important segments and apply marketing strategies accordingly, some groups can be further segmented into sub-groups. In this example, the Latino community in Los Angeles County is actually composed of many sub-segments, or communities within communities, often based on the country of origin. A unique advertising approach may be necessary to appeal to each desired sub-segment.
