CLEP Marketing

Answer: A - International sporting organizations have understood the power of an online presence. To promote greater fan interaction and facilitate e-commerce, these organizations have developed dynamic websites. Dynamic websites offer platforms of interaction among the fans of a sport. Owners of the website, which are usually organizing committees or institutions, are able to better direct e-commerce efforts to these participants. Since people who frequent these sites tend to be strong fans, they are likely to log in to websites often and maintain interest in following their favorite teams. Web content is changed constantly to reflect this and to facilitate e-commerce.