CLEP Marketing

Answer: C - Jane waits for a sale announcement at her favorite shoe store for the latest in the brand she likes. When she arrives at the store, she finds that the store has sold out the brand and put a more expensive brand in its place in what Jane suspects is an example of bait-and-switch pricing. Bait-and-switch pricing strategy is a type of fraudulent advertising in retail sales. The goal of this strategy is to attract the customers to low-priced, desirable products and then declare them sold out. The customers are offered higher-priced alternatives.