The basic services outcomes desired by customers are called:
  1. Basic services
  2. Core services
  3. RACI
  4. Service Quality
  5. Supporting services
Explanation
Answer: B - Core services deliver the basic outcomes desired by customers.

Key Takeaway: There two service types: core and supporting. Core services represent the value that the customer needs or wants and for which they are willing to pay a fee. These can be contrasted to support services, which enable or enhance the value of the service. Enabling services include those basic factors that allow a provider to deliver the service whereas enhancing services are the factors that differentiate the service and lead to excitement.
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