SPHR Human Resources

Category - Relations

Which of the following statements about focus groups is untrue?
  1. A focus group is more of a communication tool than an involvement tool.
  2. Focus groups consist of a representative sample of employees.
  3. Focus groups need to include enough people to generate a dynamic and synergistic discussion.
  4. Focus groups are led by a neutral facilitator.
Explanation
Answer - A - A focus group is both an employee involvement tool and communication tool.

Key Takeaway: Focus groups consist of a representative sample of employees, and they need to include enough participants to ensure a dynamic discussion. Focus groups are also led by a neutral facilitator whose role is to elicit feedback and input on a specific topic.
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