CLEP Marketing

Answer: E - Long-standing cooperation between a company and its object of donations based on a company’s core competency is also referred to as strategic philanthropy. Strategic philanthropy occurs when an organization directs its core competencies and resources to provide long-standing support. Far more extensive than simple charity or financial support, this strategy extends the concept of company philanthropy in a way that benefits both the company and the charity. For instance, a lumber company may provide long-term support of public housing developments.