CLEP Marketing

Answer: C - In recent years, beauty products companies have introduced lines for “real” women that promote healthy body images in what is reflective of value segmentation. Value segmentation divides consumers into groups who hold common values. In this example, companies are responding to a common value that has been promoted in recent years; namely, for women to adopt healthy body images. These common values determine the products that women purchase. They also guide marketers to brand and promote their products based on these values of health and positive body images.