The GAP’s marketers wish to increase customer access to discounts and deals through their website. To gauge whether online marketing efforts have paid off, the marketers must explore customer-based equity by addressing the following except:
Explanation
Answer: B - The GAP’s marketers wish to increase customer access to discounts and deals through their website. To gauge whether online marketing efforts have paid off, the marketers must explore customer-based equity by addressing the following except “Where are you living?” - Location. Marketers wishing to apply e-commerce to increase brand equity and customer loyalty must identify the brand’s identity, meaning, response, and relationship with the customer. However, the customer’s location is not a part of this brand equity assessment, as online efforts care more about reaching an online audience.
