CLEP Marketing

Answer: E - As a marketing manager, Cynthia is tasked with developing a specific action plan for the company’s annual promotional campaign. This detailed plan is referred to as a tactical marketing plan. A tactical marketing plan details the day-to-day marketing activities of an organization. For example, a company preparing for an annual promotional campaign will have daily and weekly activities, such as printing posters and giving talks. The goal of a tactical plan is to translate a strategic marketing plan into specific actions that reflect the daily operations of a marketing department. It also represents one of the four marketing mixes, such as place or promotions.