Marketing specialists are interested in gauging the success of a new campaign designed to launch a limited line of small cars for the environmentally conscious consumer. As part of their study, they observe consumer behavior that includes the following except
Explanation
Answer: B - Marketing specialists are interested in gauging the success of a new campaign designed to launch a limited line of small, environmentally conscious cars. As part of their study, they observe consumer behavior that includes the following except environmental responsibility. Consumer behavior is composed of consumer activities and consumer responses. Consumer activities include the purchase, use, consumption, and disposal of goods. Consumer responses include the consumer’s mental, psychological, and behavioral processes that occur before, during, and after the purchase of goods and services.
