CLEP Marketing

Answer: E - To distinguish itself from other cancer charities, the California Cancer Survivors’ Group tasks its marketers with the development of a unique campaign in a process referred to as differentiation. Differentiation entails the development of at least of two marketing mixes to give the impression that an organization’s cause or programming is distinct from other organizations’ offerings. In the case of this cancer charity, the marketers should develop two distinct marketing mixes (e.g., place/promotion, product/place) to distinguish its offerings from those of other non-profit cancer organizations.