CLEP Marketing

Answer: C - Marketing communications experts explore what influences consumers’ purchasing habits and how they respond to marketing campaigns. The following are measurable characteristics of these consumers except biographics. Demographics and geodemographics refer to measurable characteristics, such as a consumer’s age, gender, economic class, and earnings. Behaviorgraphics refers to the target audience’s behavior, such as past purchases and interest in particular websites. Psychographics is concerned with the target’s psychological profile, such as attitudes, beliefs, and motivations.