CLEP Marketing

Answer: C - Marketing channel levels include the following except marketer. While marketers are an important component of marketing channel functions, they do not constitute a level on their own. Within each level, such as manufacturer or retailer, there are marketers who are concerned with developing promotion and communication strategies. For instance, wholesalers apply business-to-business marketing strategies to communication with both manufacturers and retailers. Retailers use business-to-consumer marketing to promote brands and products to consumers.