CLEP Marketing

Category - Distribution

_______ is the process of systematically and strategically managing the flow and storage of raw products, produced goods, and inventory from their place of manufacture to the end consumer.
  1. Distribution strategy
  2. Marketing strategy
  3. Logistics
  4. Analytics
  5. Marketing mix
Explanation
Answer: C - Logistics is the process of systematically and strategically managing the flow and storage of raw products, produced goods, and inventory from their place of manufacture to the end consumer. Companies that manufacture products typically have to manage the movement of raw products from their place of growth to the manufacturing plants. A logistics department in an organization is also concerned with the storage of products made from raw materials and their eventual transfer to distribution centers and storage facilities. Finally, retailers and end consumers receive products through the logistics process.
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